Anna Crook

Anna Crook

Director of Product Development

Anna's career in digital media started in the late 1990s, when she worked on first generation websites, CD-ROMs and one of Australia's first SMS content broadcast services.

In 2000, she moved to New York to help develop WeightWatchers.com, still one of the world's most successful subscription websites. Anna has extensive experience in global rollouts and large-scale private sector and government projects, such as the Raising Children Network, which won four prestigious awards including 2007 Site of the Year.

At SP Health Co, Anna drives product development and the user experience, including the company's research partnership with the University of Newcastle.